Tony's Tip of the Month! - Oct '10

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Tricks & Treats

With the colder weather, and all that it entails – particularly in the Midwest – it may be time to take your prospecting to a fresh, new level. You know you have to prospect but… how to do it?

Direct mailing is always going to make a positive impact on your business. In some cases, it can be the heart of your business. It’s a personal favorite of mine because of the simplicity. You just put a stamp on an envelope and let the postal service do its’ thing.

You can mail when you’re tired, have the sniffles, or just don’t want to go conventional. If pounding the pavement is not a viable alternative, mailing is the best option.

Of course there are many ways to prospect, as you know, and they all can be productive if done correctly and consistently.

Keeping that in mind and in observance of the season, here are a few “tricks”:

  • Phone 33 new prospects per day or
  • Visit 33 business establishments per day or
  • Canvas 33 new people on the street, in stores, restaurants or anywhere you happen to be per day or
  • Mail out 33 pieces of literature for your business per day

The number 33 is the key and takes you to the “treats”.

If you perform any one of these feats every day, by the end of the month you will have prospected 1000 prospective contacts!

A 2% positive sales response will net 20 sales! In just 12 months, this activity will yield 240 sales! There’s no way this will not positively impact your business!

Feel free to mix and match. The idea is to shoot for the magic “33”!

Prospecting can be a spooky, scary endeavor, but anyone can use one or all of these “tricks”. The “treats” are the monetary satisfaction and the achievement of success in your business.

Some of these may be new or unfamiliar to you. But if you don’t try, you'll never know.

The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown. – H. P. Lovecraft

Have a safe and prosperous October!



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