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Tony's Tip of the Month! - Jan '11


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This month's tip comes with a special offer! If you are interested in purchasing a generic poster, please contact Gina by phone - (630) 964-8771 - for pricing information. Thank you! Click the pictures for larger view. Links open in a new window. More coming soon!

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New Year, New Goals!

Last month we talked about marketing by using the tried and true method of newspaper ads.

After a splendid Christmas holiday of giving and spending, maybe your budget is a little less flush than you’d like. However, you know as well as I do, that you need to make sales and work your business. You still must prospect for new clients and promote your business.  But how to proceed when funds are limited?

I have a simple idea that could work for you! Beside postage, one of the most costly expenditures in business is advertising. You may not have money to spend on an ad on a weekly basis.

TIP! If you have a printer attached to your computer you can put together a poster with the same message that you would use for advertising in a print publication.

Play around with a font for size and type of font-you could even add a picture. Be creative. Print it.

Here’s what you do with it. Go to your local grocery shopping store. Many of them have a section of their storefront with a bulletin board where anyone is welcome to display a poster. Chances are someone will see it and jot down the number and give you a call. Don’t stop there!

If there’s one in your area, why not place an eye-catching poster at a local Laundromat! They also usually have a bulletin board that allows you to post notices and posters for patrons and the public.

If you have local community colleges in your area, they often allow outside advertising for their students who are frequently looking for a way to pay for school expenses.

You can use handmade posters or if that’s too taxing, or you’re not feeling particularly creative, I can recommend a professional who won’t charge an arm and a leg and does exceptional work. I admit creativity in graphic arts is not my forte therefore I sought an expert. Her information (along with thumbnails of the posters) are featured at the beginning and the ending of this tip.

You can also use a business card either self made or purchased as well. When you go to restaurant or Starbucks, toss a business card in a container for that purpose or on the counter. Don’t forget to ask others for their business cards or contact information and then offer yours to them.

Signs are an in expensive handy way to drum up business (make sure to check with your area for ordinances that may apply). Make hand written signs if you can’t afford a professionally prepared signs.

If you are not familiar with the text for a generic ad, it appears in the December tip. Let's recap!

The ad doesn’t need to be specific. If you give too much information, there will be no need to contact you and it will be more difficult to close the sale.

Here are some ideas for ads that have work for me in the past:

FUN, EASY, MONEY MAKING OPPORTUNITY
CALL NOW FOR DETAILS!

WORK FROM HOME
NO EXPERIENCE NECESSARY
EARN UP TO $10,000 PER MONTH
CALL FOR DETAILS!

EARN BIG MONEY PARTIME FROM HOME
CALL FOR DETAILS!

Make sure you don’t neglect to insert your contact information, or you may be surprised at the lack of response.

These ads can easily be translated into poster form. The idea is to use catchy words that will grab your prospects attention.

Everyone seems to have a New Year’s resolution and I have mine as well. Many people weigh in with their own thoughts on the subject of resolutions and I’m sure you have your own. This one, however, is one of my favorite:

Always bear in mind that your own resolution to succeed is more important than any one thing. - Abraham Lincoln

There is no better time than now to succeed.

HAPPY NEW YEAR!!!

Poster Information!

If you are looking for affordable, great quality graphics, then look no further! Below are a couple samples of her work! If you are interested, please contact Gina by phone - (630) 964-8771 - for pricing information. Thank you! Click the pictures for larger view. Links open in a new window. More coming soon!

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